Willow, the digital arm of the Times of India Group, is making efforts to broaden the fanbase of cricket among Indians living abroad. Satyan Gajwani, the vice chairman of the digital arm, emphasized the significance of capturing the attention of Indians who reside outside India as a major element in Willow’s plan. With the aim of increasing interest in cricket in the United States, Willow seeks to appeal to the passion this demographic holds for the sport. By focusing on foreign-based Indians, the platform hopes to expand its reach and establish a stronger presence in the market. The efforts align with Willow’s strategy to make cricket more popular among communities that have a deep-rooted connection to the game, even when they are far away from their home country.
Willow focuses on expanding cricket fanbase among Indians living abroad
Satyan Gajwani, the vice chairman of the digital arm of the Times of India Group, highlights the importance of targeting Indians residing outside India in Willow's strategy to increase interest in cricket in the United States.
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