Tata Registers New Trademark ‘Frest’ in India

Tata has recently registered a new trademark in India called ‘Frest’, which is speculated to be the chosen name for their upcoming production version of the Tata CURVV concept SUV. This trademark filing indicates Tata’s intentions to expand their offerings in the SUV segment. The CURVV concept SUV was introduced for the first time at the 2023 Auto Expo, where it received significant interest and appreciation. As Tata is renowned for their commitment to innovation, the anticipation and excitement around the launch of the Tata Frest are palpable. Enthusiasts and potential customers are eagerly awaiting more information about the specifications, features, and performance of this new SUV. The introduction of the Frest will surely enhance Tata’s presence in the highly competitive SUV market in India, allowing them to cater to the growing demands of customers seeking reliable and stylish vehicles. With their previous successful models, Tata has built a reputation for producing vehicles that offer a good balance of performance, affordability, and comfort. As the sixth-largest automotive manufacturer in the world, Tata Motors has always been at the forefront of technological advancements, and the trademark registration for ‘Frest’ reaffirms their commitment to staying ahead in the market. While concrete details about the Frest are yet to be released, it is expected that Tata will incorporate their signature design elements, robust build quality, and advanced features in this upcoming SUV. The Indian automobile industry is witnessing a growing shift towards SUVs, and Tata is eager to capitalize on this trend by adding the Frest to their lineup, which already includes popular models like the Harrier and Nexon. As an indigenous Indian automobile manufacturer, Tata has played a significant role in shaping the country’s automotive landscape. Their focus on delivering value-for-money vehicles without compromising on quality has resulted in a loyal customer base. The introduction of the Frest will provide customers with another viable option in the highly competitive SUV market. Overall, Tata’s new trademark ‘Frest’ signifies their determination to offer innovative and stylish vehicles that meet the evolving preferences of Indian consumers.