Pickup trucks have been a staple of American culture for decades, and in recent years, their popularity has only grown. However, with that popularity has come a rise in pricing, with many trucks now costing upwards of $75,000. This has led to a rise in luxury features, such as massage seats and high-tech infotainment systems, being included in pickups. The demand for these features has allowed truck manufacturers to increase their prices, leading to a market where six-figure trucks are becoming increasingly common. As the cost of pickups rises, it remains to be seen whether this trend will continue, or if more affordable options will become available again.
Today: November 30, 2023