Amazon Invests in FreshToHome’s Series D Financing Round

Indian startup FreshToHome, which sells fresh fish and meat to consumers in the South Asian market and the Middle East region, has courted a new backer: Amazon. Amazon, through its India-focused Smbhav Venture Fund, has led a $104 million Series D financing round in the Bengaluru-headquartered startup, the two said Tuesday. This is the largest check that the $250 million Smbhav Venture Fund has written so far. The new round takes FreshToHome’s all-time raise to over $250 million. Started in 2015, FreshToHome is one of the largest players battling for a slice of the $100 billion Indian fish and meat market. The startup is bringing efficiency to the market by streamlining the sourcing infrastructure of meat and fish and improving the quality of the produce and their delivery time by using its own rigorous processing plants and vast supply chain network. FreshToHome today serves over 4,000 fishers and farmers and millions of customers in over 160 cities in India and the UAE and offers more than 2,000 certified fresh and chemical-free products. Amazon has expanded to grocery and fresh categories in India in recent years as it supercharges its logistics infrastructure in the South Asian market. The investment from Amazon is purely financial in nature and not strategic, per se.